Drop2Drop’s food container supplier department needed a streamlined way to present their products and services to customers. I was responsible for designing and organizing the product catalog and creating a new website to showcase their offerings and services effectively.
As a graphic and web designer, I collaborated closely with Drop2Drop’s managers to determine the most effective ways to showcase their business and products to customers.
Drop2Drop primarily used paper-based catalogs to display their products, catering to a customer base that is 80% Korean. As the business grew, they needed a more intuitive website to introduce their services to a wider audience. This expansion also required the team to adapt and evolve to meet the demands of a more diverse customer base.
The initial catalog had several issues, including incorrect information, missing images, small text that was hard for customers to read, and a lack of clear product categories. The image below shows their previous catalog.
I redesigned their catalog to ensure accuracy and completeness, and researched competitors to identify key details. I enhanced visualization by making product images comparable, so customers could easily see size differences, and improved the information hierarchy for better readability. The image below shows several new catalog styles I proposed.
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To categorize the extensive product range, I used different background colors to help customers easily find the products they want to explore.
I built the website on WIX, enhancing its credibility by improving the quality of all product images and developing clear, detailed content about services and products. Additionally, I added eye-catching and memorable titles to strengthen the Drop2Drop brand.
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I introduced new categories alongside standard ones to highlight Drop2Drop's diverse services across various business types. This strategy emphasizes their broad capabilities and addresses any perceived limitations in product selection compared to competitors.
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To improve the customer experience, I created images with real-size ratios and consistent angles, allowing for easy visual size comparison.
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The "Why Choose Us" section highlights Drop2Drop's services and commitment, giving customers a clear and concise understanding of the benefits they offer.
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With a small customer service team, it's crucial to present clear information about the working process such as FAQ, Shipping and Delivery, and How to Order. This allows customers to find answers online, reducing the need to call for assistance.
